2025
0-to-1
Migrating a legacy dashboard into an
Surfacing a low-adoption feature inside the flow of a related, high-adoption one
Validity
6 weeks
Product designer
CHALLENGE
The legacy dashboard was so hard to use that most customers needed their account manager to read it for them.
Outdated tech made it costly to maintain and improve
Cluttered UI buried what people needed
Users can't work without support
HYPOTHESIS
Timers and Add to Calendar widgets are both used to promote events. Surfacing that connection at the right time should increase adoption.
MIGRATION
We moved analytics into our highest traffic product instead of trying to fix a product users rarely opened.
Outdated tech made it costly to maintain and improve
Cluttered UI buried what people needed
Users can't work without support
DESIGN DECISION
Surfaced Add to Calendar inside the Timer flow
VALIDATION
A/B tested the card as the variant against a no-change control.
The variant rolled out gradually before making it available to all users, running for 3 months until the project ended at acquisition.
RESULTS
14%
Increase in published Add to Calendar content
